#5: Brian Fanzo, rated a Top 10 Social Media Influencer by Onalytica in 2017, explains why the if-you-build-it-they-will-come strategy doesn’t work and what to do instead

Summary: From a Department of Defense computer job to technology trainer to influencer and public speaker, Brian, the Economist’s 2014 Social Business Leader award recipient, is passionate about “connecting great people with great people to do great things.” Today’s influencers must take their message to the platforms where their audience hangs out.