#7: Greg McKeown, public speaker, leader and business consultant, author of Essentialism, on essentialism

Summary: Greg’s book Essentialism is not about saying no. It’s about saying yes to the most important things for you. In today’s episode, find out why Essentialism has had an unusual pattern of continuous growth since its launch, why practicing essentialism doesn’t get easier with time, and what needs to happen first -- even before you begin the planning process.