Analyst Relations




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On Episode 7,&amp;nbsp;we’re talking with Duncan Chapple of Kea Company about analyst relations.&amp;nbsp;Duncan is a Managing Partner at Kea, a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Duncan has been a consultant and analyst with Ovum, Europe's largest technology analyst house and successfully founded and directed an international analyst relations business. He also played a central role in founding the Institute for Industry Analyst Relations in 2007, and was a member of its founding board. I wanted to get an inside view on analyst relations, so I couldn’t think of a better place to start than with Duncan. I was able to sit down with him on November 16 just after ARInsights in Cambridge, Mass.&lt;/p&gt; </code></pre>