Why JiMMYBAR! Wants to Be the Ben and Jerry's of Clean Bars, with JiMMYBAR! founder and CEO Jim Simon

Summary: Serial entrepreneur Jim Simon knows a thing or two about launching successful brands. He's a veteran of Web 1.0 and has started or run six companies, mostly in tech. But ironically, he didn't recognize one of his biggest opportunities the first time out. That opportunity? His namesake clean bar brand, JiMMYBAR! Today, the company strives to be the "Ben and Jerry's of bars" - a purpose-driven, personality-infused brand that's fun and stands for something. Here's how they're doing it.