How Mark Rampolla Created an $8 Billion Category by Picking the High Hanging Fruit, with ZICO founder Mark Rampolla

Summary: When you look at Mark Rampolla’s resume, he almost seems like he might secretly be The Most Interesting Man in the World. Here’s a partial list of the jobs Mark has held: Dishwasher. Peace Corp Volunteer. Partner at Powerplant Ventures (a venture capital fund that invests in sustainable, plant-based businesses). Author of the book High Hanging Fruit. But he’s probably best known as the guy who started ZICO coconut water. We talk to him about how he conceived and launched ZICO.