Dropbox, Not a Literal Box




In Depth show

Summary: In this episode of In Depth, we discuss the "provocative" (in their words) rebrand of Dropbox. We take a look at the logo (which apparently isn't a box anymore), the 259 fonts that make up the "versatile" Sharp Grotesk family, and the challenges of enterprise companies hiring too many designers while working with external design agencies with conflicting incentives.