Summary: How do we actually make good money doing what we love? Dorie Clark (<a href="http://dorieclark.com" target="_blank" rel="noopener">DorieClark.com</a>)—coach, speaker, and author of <a href="https://www.amazon.com/Entrepreneurial-You-Monetize-Expertise-Multiple/dp/1633692272" target="_blank" rel="noopener">Entrepreneurial You</a>—knows that even when you have incredible talent and great ideas, figuring out how to get a steady flow of clients can be daunting. So she set out to write a blueprint for professional independence.<br> If you’ve wondered how to build your brand, monetize your experience, and extend your reach online, she’s been there, done that for both her clients and herself—adding $200,000 in personal income after applying the principles she uncovered in Entrepreneurial You. <br> Key Topics From This Episode:<br> <br> * How to harness online marketing despite its shaky history.<br> * Why it’s vital to learn from failures and keep looking forward.<br> * How to leverage your existing work to gain new streams of income.<br> <br> <br> <a href="https://www.amazon.com/Entrepreneurial-You-Monetize-Expertise-Multiple/dp/1633692272" target="_blank" rel="noopener noreferrer"></a>Get Dorie’s new book <a href="https://www.amazon.com/Entrepreneurial-You-Monetize-Expertise-Multiple-ebook/dp/B06XJ4NWR9/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank" rel="noopener noreferrer">Entrepreneurial You</a> on Amazon.<br> Find more of Dorie’s books and courses at <a href="http://dorieclark.com" target="_blank" rel="noopener noreferrer">DorieClark.com</a>.<br> <br> <br> What motivated you to write Entrepreneurial You?<br> Dorie Clark: As I got to know more people in the entrepreneurial community, I would start to hear about friends and colleagues that were doing these outrageous things. One friend had a two-million-dollar launch and then another friend had a three million dollar launch.<br> <br> “What are they doing that I’m not doing? I need to learn this right now!”<br> <br> Because I had started my career as a journalist, I decided the best way to do this was take on a book project that would teach me all of the entrepreneurial secrets. You know, the kinds of things that people have only talked about behind the closed doors of a multi-thousand dollar course.<br> I wanted to learn them, understand them, see what really worked and what didn’t. Try them for myself, make myself the first Guinea pig and then write a book that could hopefully create a roadmap for other professionals to learn from and help them become more successful in their own business. So that is what I did with Entrepreneurial You.<br> How did you begin to diversify your own revenue streams?<br> Dorie Clark: For a long time, I had just clung to a very traditional business model. In the sense that the work that I did was kind of traditional, fee-for-service work. Then, I built up a good business with speaking, consulting, coaching, writing books, and I even do some business school teaching.<br> Those are all great things, and that’s actually pretty diversified in terms of revenue streams. But I had not done online courses or other areas that were internet-leveraged. And that was the difference.<br> <br> It’s not impossible, but it’s extraordinarily hard to make multiple millions of dollars as a fee for service provider.<br> <br> You only have so much time, and people are rationally only going to pay you so much money for what you do. What you need is scale in order to be able to really dramatically increase your income.<br> <br> Why did it take you so long to leverage the internet?<br> Dorie Clark: I had kept away from online marketing, largely because in the early days, it had a little bit of a residue of sliminess or creepiness to it. I did not want that to taint my brand.<br> I’m speaking to major corporations. I write for Harvard Business Review.
