013: Creating Credibility & Culture: Part V Branding, Call to Action, and Website Audit

Summary: Oh boy. That’s right. It’s time to address it. The big W. Your Website. This episode is a nonprofit’s crash course on different types of websites, how to communicate your brand, and what you should NOT do on your website. Nonprofit websites, in particular, can be a little overwhelming and are known for being the cause of one too many headaches. With the prevalent combination of tiny fonts, non-contrasting colors, and a scream to “Give! Give! Give!” with no clear vision of why one should give or an easy way on how to give. ARRGH! We are going to go into the overall approach to your website, give some tips on how to get the traffic it deserves and reveal ways for visitors to take the call to action that you provide. It doesn’t matter if you use WordPress, Square Space, Wix, or any of the other countless web platforms that are available. The formatting that we are going to discuss will work for them all in providing a better way to communicate your brand. Looking to advance your grant writing skills? Join the Grant Writing & Funding Changemaker Membership! Get checklists, awarded grant samples, online courses, a tribe, and discounts on our services! Check out the GW&F Membership at www.grantwritingandfunding.com. Have a question related to grants or nonprofits? Send Holly an e-mail at holly@grantwritingandfunding.com! Warmly, Holly Listen to the podcast on iTunes, SoundCloud or Stitcher or watch on YouTube! To share your thoughts: Send Holly an email at holly@grantwritingandfunding.com To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help, and I read all of them! Subscribe on iTunes or on YouTube. Looking for more? Follow us on Instagram @ grantwriting_funding