Quantified: Redefining Conservation with Transactional Strategies with Joe Whitworth of Freshwater Trust | Environmental Conservation | Environmental Movement |Economy | Finance | Social Innovation | Ecosystem Services | #21

Summary: Water is in every cell of our body. Factories, cities, and forests all depend on it. Practically invisible when we have it, yet catastrophic when we don’t. We humans have a long history of fighting over water. Joe Whitworth sees a better way than idealism and finger pointing. His approach - quantified conservation - blends environmental and economic metrics to produce transaction-based strategies to realize environmental, social, and economic gains.