Summary: Kat Gordon is the founder of the 3% Conference which has now become the 3% Movement. The number, 3%, comes from her original calculation that showed that 97% of creative directors in the advertising business were men. And a mere 3% were women. Kat set out to change this abysmal ratio. And in six short years she has lead nothing short of a revolution and moved the number to 29%. Her work isn’t done by any stretch. So listen in to this compelling and inspirational Disruptor Series Podcast as Kat tells Rob where she’s taking the Movement, the flashpoint where it all started and what you can do if you see injustice in the world.
