Population Media & Bill Ryerson: Soap Operas that change social behaviour & create a better world. Episode #57

Summary: Social marketing uses marketing techniques to change social behaviour and aims to influence behaviours that benefit individuals and communities for the great social good. In a world condensed with media how can we wade through the noise of consumerism in order to create social change?<br> Population Media Center (PMC) creates <a href="https://www.populationmedia.org/product/serial-dramas/">serialized dramas</a>, also called soap operas, on radio and television in which characters evolve into role models for the audience for positive behaviour change, and the <a title="PMC serial drama impact" href="https://www.populationmedia.org/product/serial-drama-impact/">impact of PMC’s dramas</a> are dramatic. PMC is a nonprofit, international nongovernmental organization, which strives to improve the health and well-being of people around the world addressing a variety of <a href="https://www.populationmedia.org/issues/">issues</a>. Founded in 1998, PMC has over 15 years of field experience in behaviour change communications with <a href="https://www.populationmedia.org/projects/">projects</a> around the world.<br> <a href="http://www.populationmedia.org">www.populationmedia.org</a><br> Music by <a href="http://www.bensound.com">www.bensound.com </a><br>