Summary: When was the last time you took the time to seriously look at each customer touch point in your organization and just for the heck of it . . . When was the last time you looked at things as if you were your customer at every phase of the sales cycle? Sadly, if you're like most people . . . it was long ago and far away in the land of "I can't remember when". Today . . . we're gonna go there girlfriend and it all begins with a little story of how a group of people wowed me during my son's college orientation. I know, "How the heck are you going to tie that one into sales Castain?" . . . don't worry . . . I got this one under control!
