Summary: he 10 Components of Psychographics 1. Interests 2. Opinions 3. Beliefs 4. Values 5. Goals 6. Attitudes 7. Purchasing motives 8. Personal characteristics 9. Activities 10. Social class
Summary: he 10 Components of Psychographics 1. Interests 2. Opinions 3. Beliefs 4. Values 5. Goals 6. Attitudes 7. Purchasing motives 8. Personal characteristics 9. Activities 10. Social class