“Fattening” Your Company and… Freemium?




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Summary: <p><span style="font-weight: 400;">Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?” </span></p> <p><span style="font-weight: 400;">Jordan has begun the process of “fattening” up Carthook’s systems to add value to the company and move the business to the next stage. Carthook is also growing their team and there have been some growing pains in the communication process. There have been some hard lessons in the process that Jordan hints at that could help business owners build their systems more effectively. </span></p> <p><span style="font-weight: 400;">Brian has been putting a lot of energy and time into Ops Calendar. He is getting a lot of interest in the service and the product. This new interest has given him a reason to ask the question if freemium is a viable option for Audience Ops.</span></p> <p><span style="font-weight: 400;">There is some really useful and thoughtful discussion in today’s episode, so tune in to join the conversation.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=I%20feel%20freemium%20is%20one%20of%20these%20things%20that%20a%20lot%20of%20bootstrappers%20have%20not%20given%20a%20fair%20shake%20as%20a%20strategy.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Ffattening-company-freemium%2F" target="_blank">I feel freemium is one of these things that a lot of bootstrappers have not given a fair shake as a strategy. – Brian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=I%20feel%20freemium%20is%20one%20of%20these%20things%20that%20a%20lot%20of%20bootstrappers%20have%20not%20given%20a%20fair%20shake%20as%20a%20strategy.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Ffattening-company-freemium%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Here are today’s conversation points:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The “fattening up” process of Carthook.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The struggles of building an effective team.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Audience Ops and Ops Calendar progress reports.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ops Calendar’s features and fixing the unexpected bugs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The usefulness of Slack.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of letting  people “win.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Working with freelancers and building a positive business culture around them.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s marketing experiments and the results.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The pros and cons of freemium.</span></li> </ul> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=I%20admire%20people%20who%20are%20super%20product%20focused%20because%20I%20think%20it%E2%80%99s%20fun.%20It%E2%80%99s%20so%20creative%20and%20interesting.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Ffattening-company-freemium%2F" target="_blank">I admire people who are super product focused because I think it’s fun. It’s so creative and interesting. – Jordan</a></div> <div class="TT_footer"><div class=""></div></div> </div>