What’s the Deal with Sports Social Media Jobs? Work in Sports Podcast e016




The Work in Sports Podcast - Insider Advice for Sports Careers show

Summary: What's the Deal with Sports Social Media Jobs?<br> I promised a Friday edition of the WorkinSports podcast and here it is…our first Friday! But since I have to introduce each podcast in a similar manner… Hi, I’m <a href="https://www.linkedin.com/in/bclapp/">Brian Clapp Director of Content for WorkinSports.com</a> and this is the <a href="http://www.workinsports.com/blog/subscribe-to-the-work-in-sports-podcast/">Work in Sports podcast</a> FRIDAY QA Session!<br> <br> As you’ve probably heard, I’m getting in a lot of emails from all of you out there in sports superfandom land and I felt it was my obligation to bring you more content and more questions answered.<a href="https://www.workinsports.com/blog/wp-content/uploads/2017/09/qa_cover.png"></a><br> <br> I was checking out some other podcasts – you know doing some scouting and opposition research – and I can tell you I found out some very interesting things.<br> <br> 1: No one is doing what we are doing. There are no advice for sports careers podcasts out there. There are no interviews with sports industry experts sharing their roles and their advice for aspiring sports employees. It just doesn’t exist. So, if you know anyone - from a class, from your neighborhood, from your fantasy sports league or from your quilting circle who you think would want to work in sports - please tell them about the pod. We want to keep growing this thing.<br> <br> 2: The other thing I realized – some podcasters have really annoying voices. Which made me a bit paranoid, I mean I’ve heard my voice my entire life… it could be that mine is annoying and I just didn’t know it.<br> <br> 3: And finally, I learned that there are some prolific podcasters out there with daily podcasts and something like 400+ episodes in the bank.<br> <br> If you guys keep sending good questions and telling me people I should interview, maybe someday we can hit that mark together.<br> <br> My goal was to do one a week for the first year – we’re two months in and I’ve already gone to three. I love this stuff, I love helping you, so please keep it coming. Email me bclapp at workinsports.com or connect with me on LinkedIn and message me there.<br> <br> So, now onto today’s question, which comes to us from Frank in Virginia:<br> How Do I Get a Job in Sports Social Media?<br> “Brian – love the podcast, especially the QA sessions – you share so many ideas I had never thought of, and you do it in a fun way. (Thanks Frankie) On to my question – I’m a millennial, I just got my degree in marketing and communication and I love the power of social media…how do I get a job in sports social media, and where can I grow in my career if that is where I start.<br> <br> I love this question – two good parts, how do I get the job, and where can it eventually lead me. Good stuff Frankie.<br> <br> I’ll start off by telling you there are <a href="http://www.workinsports.com/search-jobs.asp?q=social+media">currently 535 active jobs in sports social media</a> on WorkinSports.com –that’s out of 5909 total open jobs …which is like 9% of our entire database, so that’s a lot of opportunities.<br> <br> I’m looking at one right now that is for a social media coordinator at a regional sports network… which is pretty awesome.<br> <br> But to your question –<br> <br> A little background first – initially jobs in social media we’re delegated to interns or some junior marketing associate…but that was wrought with problems.<br> <br> You see this position controls the brand image – an emotional tweet, or an insensitive facebook post can ruin a brand muy rapido.<br> <br> In my experience and in talking to people in charge of hiring these types of roles, they are looking for 3-4 major attributes:<br> <br> 1: Maturity. I’m going to state what may be an unpopular position – but many who work in social media are women, you know why,