Managing Suppliers and Other Marketing Curiosities




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On Episode 5, we’re talking with John Haworth--a veteran of senior management at Cigna, Pillsbury, the Washington Post, PeopleSoft and Fidelity--about vendor management and other marketing curiosities. John has had a remarkable career, in which he's had responsibility for business development, globalization and marketing. He’s one of the most thoughtful people I know, and in our chat we start off talking about supplier management--but that soon expanded into some other marketing curiosities.&lt;/p&gt; </code></pre>