Summary: The fact that employers in the sports industry expect you to have a versatile and diverse <a title="53% of Jobs in the Sports Industry Require This Skill" href="http://www.workinsports.com/blog/53-of-jobs-in-the-sports-industry-require-this-skill/">skill set </a>comes as no surprise - but how do you show them you have what it takes? We have an idea you need to incorporate into your next cover letter:<br> <br> <br> <br> <br> <br> WIS demonstrate versatility<br> <br> // <br> <br> <br> <br> Video Transcript for "How to Use Your Cover Letter to Tell the Right Story"<br> Brian Clapp, WorkinSports.com Director of Content: In today's job market employers are looking for candidates that are versatile. They want people that have a wide array of skills and can <a title="Weekend Farmer" href="http://weekendfarmer.com" target="_blank">accomplish many goals</a> and tasks, rather than a person with a singular skill or a few that they have gone really deep on.<br> <br> <br> <br> Lets use<a title="The Skills Needed for Sports Marketing Jobs" href="http://www.workinsports.com/blog/sports-marketing-jobs-the-skills-you-need/"> sports marketing </a>as an example:<br> <br> If you are applying for an opening and you are a really good writer, you've enhanced this skill, you've worked on it tirelessly and are a very strong copywriter. The other person applying for this job is a good copywriter, maybe not as strong as you, but they are good enough. They also have a digital portfolio, mastered Photoshop, run advertising campaigns, they've successfully managed people. they understand a CMS system - now all of a sudden, that person can fill many roles at a company and is considered a more valuable hire.<br> <br> So now the question becomes how do you show the hiring manager that you are versatile and have numerous skills?<br> <br> There are two things, obviously you need to include all of your skills on your resume, it's your list of all the things you can do and have done. But what I really want you to do is to turn your cover letter into a story about a time you ran a project and had to multitask executing on many various skills towards a singular goal. Show off how you used your skills!<br> <br> Focus on making your cover letter into an accomplishment story, something you have done that shows you can multitask and be versatile. That will help you stand out to employers.
