#055: Joe Pulizzi - Killing Old Marketing Practices And Building Media Companies with a Content Marketing Focus

Summary: Joe Pulizzi is the founder of Content Marketing Institute, and is known as the Godfather of Content Marketing. His book “Content Inc.” inspired the start of this podcast. Content Marketing Institute is the largest education and and training organization for content marketing, which also includes the largest in-person content marketing event in the world, Content Marketing World.