Summary: Andy Williams sings the holidays are the "most wonderful time of the year," and many online retailers agree. The Nov.-Dec. period accounts for an out-sized proportion of annual sales. This episode covers industry forecasts for holiday sales, how online merchants large and small are staffing up to manage the volume, and the marketing programs they are putting in place to draw consumers. Retailers discussed include Macy's, Amazon, Jet, J&P Cycles, Leather Gloves Online and Shoebacca.
