Summary: In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website. You can carefully pick the right keywords that will translate into high-quality traffic, but you need to focus on your offering, your target market, existing competition, and search volumes. Visit SEObits.fm for episode notes and a handy checklist for finding keywords.
