Summary: John Berardi is the co-founder of Precision Nutrition, the largest private nutrition coaching and education company in the world. Erik has been using Precision Nutrition coaching for over a year and it has made a huge impact on him both personally and physiologically. Erik first discovered Precision Nutrition through their stellar digital marketing content- so not only is he a huge fan of their work, but also their marketing- which is almost entirely permission-based. In this episode, Erik and John discuss the philosophies that make Precision Nutrition's coaching so effective, how their company uses content and permission marketing, and how focusing on and prioritizing marketing channels leads to success.
