Summary: <div class="smart-track-player-container stp-color-ffffff-EEEEEE"></div> <p><strong> Listen to this episode on </strong><a href="https://itunes.apple.com/us/podcast/jay-kim-show-entrepreneurship/id1195300022?mt=2" target="_blank" rel="noopener noreferrer">iTunes</a><strong>.</strong></p> <p>What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: <a href="https://twitter.com/jaykimmer" target="_blank" rel="noopener noreferrer">@jaykimmer</a>.</p> <h2>Links from Today’s Episode</h2> <ul> <li>Read the <a href="https://www.jaykimshow.com/2017/07/luke-grana-transcript/" target="_blank" rel="noopener">full transcript</a> from Luke’s interview</li> <li>Find Luke on <a href="https://twitter.com/lukegrana" target="_blank" rel="noopener">Twitter</a>, <a href="https://www.instagram.com/lukegrana/" target="_blank" rel="noopener">Instagram</a>, and <a href="https://www.linkedin.com/in/lukegrana/" target="_blank" rel="noopener">LinkedIn</a> </li> <li>Get a taste of Grana’s refreshingly low prices and <a href="https://www.grana.com/" target="_blank" rel="noopener">high-quality fabrics</a> </li> </ul> <h2>Detailed Show Notes</h2> <ul> <li>(2:45) Who is Luke Grana?</li> <li>(4:05) Luke takes an early interest in entrepreneurship and sells his first business while in university</li> <li>(7:00) The idea for Grana is born on a trip to Peru</li> <li>(7:46) Luke gets a retail job at Zara to conduct market research for his own fashion brand</li> <li>(8:40) Why Luke decided to base Grana in Hong Kong and how he launched the company with 2,000 t-shirts and $200,000 of his own capital</li> <li>(10:29) How Grana differs from fast-fashion brands</li> <li>(12:45) On saving time and money by working directly with garment mills and keeping stock levels low</li> <li>(16:09) Who is Grana’s target consumer?</li> <li>(18:46) How Grana’s popup shops fit into the company’s online-only direct-to-consumer business model</li> <li>(20:59) Grana’s global business culture</li> <li>(22:28) On the challenges of trying to raise Grana’s first round of capital</li> <li>(25:55) How Luke plans to use Grana’s latest round of funding from Alibaba to grow the company</li> <li>(28:26) Grana’s next big challenge: China</li> <li>(30:02) Where Luke plans to take Grana over the next 10 years</li> <li>(33:33) Luke’s actionable advice for aspiring entrepreneurs</li> </ul>
