Summary: Each week, I ask a member of the racing community about their social media usage. This week: Rutledge Wood from NBC Sports.<br> You have a really special ability to connect with people. That makes social media perfect for you in a lot of ways, because you have a very positive spirit. How do you feel like that comes through in your daily social media use?<br> This may surprise you a little bit, but I was a weird kid. (Smiles) I’ve always been weird, a little bit different, and I was really lucky that my parents were always there to support me and make sure that I knew it’s OK that I’m not like anybody else. That’s not a weakness, that’s your strength, so go be that person. I always believed in standing up for people who couldn’t stand up for themselves and that certainly has gotten into a few dust-ups in my life.<br> Social media is this funny place where — good, bad or indifferent — we have opened this thing that we call “social” that is in fact completely anti-social, and we’ve allowed people to have this influence on us. I’ve definitely seen over the years there are really positive influences on social media and there is the total opposite; in that range between is where you hope most of your stuff lies.<br> So for me, it’s not about following people that I believe everything that they do politically or on any kind of scope. I just try to follow a lot of people that bring joy to my life, bring joy to other people’s lives, and I think I will find those right things through there.<br> I’m a person who came from the fan base of this sport. I started at Speed channel in 2005 from a Craigslist ad. I had gone to school for marketing and they basically needed somebody for the marketing department who could do all their on-site marketing and be an MC. So I would ride around the campgrounds and go meet fans and say, “Come to the stage, we’re having this big party later, it’s called Trackside.”<br> And what they started to notice is that people started to hang out with me when there was nothing going on. So I would have a crowd there and they said, “Hey, we know you’re kind of different, but fans seem to really like you. We should do more.” And the more time I spent out there, (they) realized I come from this huge car background, I love cars, I love racing. I really came from a place where I didn’t know much about NASCAR in the beginning, but everything great that’s happened to my career has happened because the fans of this sport have supported me and supported it.<br> The way that Top Gear (the History Channel show that ran from 2010-16) found me was a race fan loaded something that I did for RaceDay at Atlanta Motor Speedway with John Schneider from the Dukes of Hazzard onto YouTube illegally. And because that person sat down and said, “This was fun to me, I want to share this with other people,” that person forever changed not just my life, but my wife’s life, my children’s lives — all the things I’ve gotten to do are because of moments like that. And that person didn’t have to.<br> So I try to use social media in a way to share joy, to have fun, to tell people, “This is what I’m doing, here’s where I am, these are the car projects I’m working on.”<br> Someone asked a long time ago, “Why do you post pictures of your kids?” because I certainly some people do, some people don’t. And for me, I did enough stuff during Top Gear and I’ve been on enough weird flights where I think everyone has those kinds of moments of, “What happens if I don’t make it out of X, Y, or Z?” And I wanted to make sure that people never had any doubt what was actually important to me. Because work is really fun, and I’m so fortunate to get to do stuff that I love — but life is what I l...
