Summary: <p>Paula Conway is a well-known entrepreneur, media and communications expert, five-time author, guest speaker, publisher, and the President of Astonish Media Group in New York City. An award-winning author and writer, she has contributed to In Style, the New York Times, Robb Report, Good Housekeeping, New York Post, and New York Daily News among others. Paula and her projects have been featured on Fox & Friends, Good Morning America, <a href="https://l.facebook.com/l.php?u=http%3A%2F%2FABCNews.com%2F&h=ATMfoKaNJN9KX5QTdoVKerLmwmqFbMMpuyrHPJkeHRp25acLAS3wHwT1aB9RecurjrFgYepJpVqAO75c2TV-5QlnCtkJD0Jj7ikfCHUGvK2Gk4cqoU9pvu8UvG_k-UnjxQgOdx2CxvcL-oid5grLo4_Cv2U8yOdUJO3dZloDUq1mf4A">ABCNews.com</a>, in People magazine, and many more. In this discussion, Paula talks about the importance of brand identity and how public relations plays a role in crafting how the public sees your business. She explains how many clients enter her office without a clear idea of their own brand and how they guide them through building their image. Whether it's through a re-branding campaign or targeted exposure with their existing image, Paula and Astonish Media Group, take a strategic approach to media placement to build up the image of their clients. In this discussion you will learn - 1 - How Paula built a media company in New York City 2 - How Paula handles her own media relations for her company 3 - Is all media good media? 4 - The components of a brand 5 - When to hire a media company and what to expect from a media company</p>
