062 – 7 Ways to Avoid the Email Spam Filter

Summary: Jim how do you tell if you are a spammer? If people click “mark as spam” on your email, you are a spammer as far as that person is concerned. Spam is in the eye of the beholder. How Spam Filters Work * Before we give you tips on how to avoid spam filters we should talk about how they work. * How does gmail know a spam message from a real one? * First it looks at the outside of the envelope trying to answer the question “do I trust the sender” * Is the senders domain reputable? * Is the sender’s server IP address in a bad neighborhood? * Has this person opened or responded to emails from this sender before? * Is the sender’s address in the address book? * Second it reads the email to see if looks like spam. * Is the HTML clean? * Is it one big image? * Is there a plain text copy? * Does it smell like spam? Tip 1 Double Opt in Tip 2 One Click Unsubscribe Tip 3 Send at least once per quarter Tip 4 Write Intriguing (and non spammy) Subjects Tip 5 Avoid Bad Words * Free * 100% Satisfied * Bargain * Pills * click here * Google: Spam Trigger Words Tip 6 Use a Trusted Sender * MailChimp * Aweber * Hubspot Tip 7 Avoid Using All Caps Sponsor: * <a href="http://www.authormedia.com/mybooktable/" target="_blank" rel="noopener"> MyBookTable</a> use coupon code novelmarketing to get 10% off.

062 – 7 Ways to Avoid the Email Spam Filter

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