Catching up! Managing Runway, Marketing Assets & Team Growth




Bootstrapped Web | For Entrepreneurs Bootstrapping Web Startups | Interviews & Business Case Studies  show

Summary: <p><span style="font-weight: 400;">Welcome back to Bootstrapped Web! We took a bit of hiatus this summer but we have some great updates and insights to share from our time away. Jordan has grown his team from 4 to 11 people. He shares how the change has impacted how they do business and work internally. Brian has finally taken a full step back from Audience Ops and can now focus on Ops Calendar. He gives the audience an update on his progress and why he thinks he should have backed off sooner.</span></p> <p><span style="font-weight: 400;">We also discuss Big Snow Tiny Conf and the changes the startup world has had to adjust to with the current state of the financial sector. We have some really deep conversation about what it means to run a SaaS business during this episode, so tune in. It’s great to be back!  </span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=The%20whole%20concept%20of%20bootstrapping%20is%20you%20have%20to%20make%20this%20product%20sustainable%20over%20time.%20%E2%80%93%20Brian%20%20http%3A%2F%2Fbootstrappedweb.com%2Fcatching-managing-runway-marketing-assets-team-growth%2F" target="_blank">The whole concept of bootstrapping is you have to make this product sustainable over time. – Brian </a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=The%20whole%20concept%20of%20bootstrapping%20is%20you%20have%20to%20make%20this%20product%20sustainable%20over%20time.%20%E2%80%93%20Brian%20%20http%3A%2F%2Fbootstrappedweb.com%2Fcatching-managing-runway-marketing-assets-team-growth%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Here are today’s conversation points:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Our vacation times.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Big Snow Tiny Conf.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s bigger and better team.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of having a “marketing manager.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s step back from Audience Ops, and why he wishes he did it sooner.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The update on Ops Calendar.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The reality of running a SaaS business.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How the financial choices for startups have gotten a lot grayer over time.</span></li> </ul> <p><span style="font-weight: 400;">If you are interested in Big Snow Tiny Conf, there is a link below. As usually there will be two events in 2018. The Sugarbush Mountain, Vermont conference will be January 22-25 and the Beaver Creek, Colorado conference will February 5-8. To get tickets to these events you need to be a part of the email list so check out the link to get your name on our list.</span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=We%E2%80%99re%20feeling%20the%20effects%20of%20the%20number%20of%20people%20on%20the%20team.%20Now%20each%20person%E2%80%99s%20plate%20isn%E2%80%99t%20overflowing.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fcatching-managing-runway-marketing-assets-team-growth%2F" target="_blank">We’re feeling the effects of the number of people on the team. Now each person’s plate isn’t overflowing. – Jordan</a></div> <div class="TT_foo"></div> </div>