Episode 202: Should You Partner With Competitors (or Fight Them Tooth & Nail)? FS202
Summary: <pre><code> <p>In every significant marketplace there is competition. In many ways, competition is a great thing — it drives innovation, it pushes businesses to be better and it gives customers choices. When we’re vying for the same customers, it’s tempting to hide away with our ideas and keep our precious audiences to ourselves. But is this really the best way? Should we be afraid of the competition? Should we distance ourselves from them in hopes that customers will choose us over them? Or do we have more to gain by reaching out, starting relationships, maybe even partnering with our competition? This week I talked to Natalie Franke on the Courage &amp; Clarity podcast. She’s the founder of The Rising Tide Society, an international network of creatives who believe in the concept of “Community over Competition”. We decided to expand on our own experience with these juicy questions — let’s get into it :) Show Notes: fizzleshow.co/202</p> </code></pre>
