Summary: Do you feel frustrated because your website just doesn’t convert visitors to buyers? That’s what Marie Wiese helps companies with. She believes that there are five key things that every website has to have in order to get people to buy.<br> If you’re selling anything online, you don’t want to miss this episode.<br> <br> <a href="https://www.amazon.com/You-Cant-Be-Everywhere-Marketing/dp/1619614898" target="_blank" rel="noopener noreferrer"></a>Get Marie’s book <a href="https://www.amazon.com/You-Cant-Be-Everywhere-Marketing/dp/1619614898" target="_blank" rel="noopener noreferrer">You Can’t Be Everywhere</a> on Amazon.<br> Check out Marie’s company at <a href="Marketing%20Copilot" target="_blank" rel="noopener noreferrer">Marketing Copilot</a>. <br> <br> Do you remember a specific experience that laid the foundation for your book?<br> Yes, I can tell you very specifically that moment. It was the days and weeks after 9/11, and I know that seems odd but I’ll tell you the story leading up to that.<br> I’d left a large corporate job with one of the major banks in Canada, which also owns a bank down in the United States. I was working in a corporate job in the late 90’s in corporate banking, and I got recruited from there to go join what was essentially my first entrepreneurial experience.<br> It was not a startup, but it was a software company in “growth mode.” I was brought in for sales and marketing.<br> I was part of the team that helped the company raise about $25 million to start building out the company down in the US market, particularly on Wall Street. A bunch of things happened in the evolution of being part of that team and part of that job.<br> 9/11 devastated some of our anchor clients down on Wall Street, so what we were doing to test out the product down there fell apart overnight.<br> The preferred shareholders wanted their money back. There was a fire sale of the company, and in that moment, I realized as VP of sales and marketing that there was not a great structure for confirmation of value proposition within the business. It was just hype.<br> That’s what laid the foundation for the book. The framework that you need in order to help a business launch, grow, and evolve.<br> People used to say to me “Nobody goes to my website. I’m not an e-commerce company, so my website’s irrelevant.”<br> Then this huge tipping point happened with social media, and suddenly business owners were coming to me saying, “Oh my gosh, my website’s terrible! How do I fix this problem?”<br> What do you mean by value proposition? What would you actually do to prove that something has value?<br> Here’s how the world works today: I am a buyer looking for something for myself personally, or for my business.<br> The first thing I will likely do — if I haven’t asked a colleague or gotten a referral — is to go online and start searching for information to help with the buying decision making process.<br> When I search for something and I land somewhere in the online world, we have less than eight seconds to compel somebody to click and do the next thing. Generally that has to be anchored around: <br> <br> Why should I do it?<br> Why should I buy it?<br> Why should I care about this?<br> <br> At the end of the day, that is value proposition. Whether that’s a value proposition as a result of an ad word campaign, as a result of a home page, whatever. <br> I think a lot of companies don’t do a good job when you hit the home page of their website of saying, “This is why you’re going to stay here and this is why you’re going to choose me.”<br> It’s about reaching out to people in a human way online to see if your value proposition resonates with them. To determine if they will choose you.<br> That doesn’t mean I’m going to buy from you right this minute, but I want to start a relationship with you,
