Summary: Honorée Corder’s first self-published book sold 11,000 copies before anyone had read it.<br> To date, she’s sold more than 800,000 copies of her self-published business books.<br> <a href="https://www.amazon.com/Honoree-Corder/e/B005DO6BPQ" target="_blank" rel="noopener"></a><br> Her latest book, <a href="https://www.amazon.com/dp/B0723B3L77" target="_blank" rel="noopener">The Prosperous Writer’s Guide to Finding Readers</a>, reveals her favorite strategies for finding readers.<br> In this episode, Honorée shares some simple tips that any writer can use to sell ten, a hundred, or even a thousand copies of their book at a time.<br> <br> <a href="https://www.amazon.com/dp/B0723B3L77" target="_blank" rel="noopener noreferrer"></a>Get Honorée’s book <a href="https://www.amazon.com/Never-Crash-Course-Preparing-Independence-ebook/dp/B071FQSCBC" target="_blank" rel="noopener noreferrer">Finding Readers</a> on Amazon.<br> Check out <a href="http://honoreecorder.com" target="_blank" rel="noopener noreferrer">Honorée’s website</a>. <br> <br> <br> How did you get started as an author?<br> I was living in Las Vegas at the time, and I was a single mom. I had gone to a personal growth seminar and Mark Victor Hanson, co-creator of the Chicken Soup for the Soul Series, was a speaker.<br> I’m sitting in the back with my computer and I’m typing notes when Mark comes over, he sits down next to me and says, “Who are you?” and I said “I’m Honoree” and he said, “What do you do?”<br> <br> I proudly said, “I’m a business coach and I’m a speaker.”<br> He looked at me and says, “Everybody is a business coach and a speaker, honey.”<br> Then he said, “You must write a book.”<br> <br> Those five words changed my life, without question.<br> But I have a very snarky and sarcastic sense of humor, so my initial thought was, “Well, how hard can that be?”<br> I started asking him questions. He asked if I had a presentation that I had given multiple times that audiences liked. In other words, there were people in the audience who had requested me to give the same presentation and I said “Yes.”<br> He said, “Write that book down. That’s your book.”<br> “Write that presentation down, sit down at your computer, and type the presentation as though you were giving it.”<br> The presentation that took 45 minutes to an hour to speak took me three days to type (I type 120-130 words a minute).<br> The original book was called Master Strategies for Explosive Business Growth because that was the title of my talk. I had an equally awful cover to go with it. My boyfriend at the time was a “graphic designer,” so he designed it.<br> I didn’t have it edited, because I took English class, so I thought it’s got to be perfect.<br> <br> I don’t remember what the back cover page said. It probably said, “Honoree’s an idiot for producing the book this way. Please use it in your next fire.”<br> <br> So I have this book and I’m proud of it, and then I meet Jeffrey Gitomer who wrote The Little Red Book of Selling.<br> I had quoted him in the book, so I’m introduced to him and I said, “Oh my gosh, I just got my book and I’m so excited and here, you’re on page 47!”<br> He sits there, he’s paging through the book, and he’s reading. He’s being really thoughtful and I’m thinking, “This is great!”<br> After a few minutes, he says to me:<br> <br> “Your writing is actually really good. You’re a good writer,” he says.<br> “But this book? This is shit.”<br> <br> He said, “This production, the production quality, this cover… It’s just awful. The title? Honey. What are you doing?”<br> Now, I am always very careful what I say to people. I am acutely aware that you could say that to someone and they could take, “This is bad” as “You are bad.”<br> My book is something I created. But I’m not my creation.
