When competitors proliferate and market crashes how do you survive?

Summary: If you look up the word hustle in wikipedia, You might find a section on today's founder, Tawheed Kader (TK). TK shares his honest thoughts on how he successfully sold his company ToutApp to Marketo in 2017. This did not come without challenges. Even while he was growing fast and at $5m in recurring revenue difficulties came from stock market crash in early 2016. Emergence of highly funded competitors in the category made it tough to fundraise and TK had to layoff a large portion of his company. This is a perfect example of making lemonade out of lemons. TK takes us through how he came out on the other side despite opposing external forces.