Summary: <div class="smart-track-player-container stp-color-ffffff-EEEEEE"></div> <p>Listen to this week’s episode to hear how Leonard made the best of a bad situation and went from failure to being a highly sought-after speaker and global branding master.</p> <p>Listed in to learn:</p> <ul> <li>How to build a personal brand around your unique personality traits</li> <li>What you can do right now to make yourself more relatable online (hint: start with your bio)</li> <li>Why being open about your failures may be the fastest way to grow your following online</li> <li>How to use Quora to grow your audience exponentially</li> </ul> <p><strong> Listen to this episode on </strong><a href="https://itunes.apple.com/us/podcast/jay-kim-show-entrepreneurship/id1195300022?mt=2" target="_blank" rel="noopener noreferrer">iTunes</a><strong>.</strong></p> <p>What was your biggest insight from this week’s episode? Let Jay know in the comments or on Twitter: <a href="https://twitter.com/jaykimmer" target="_blank" rel="noopener noreferrer">@jaykimmer</a>.</p> <h2><span style="font-weight: 400;">Links from Today’s Episode</span></h2> <ul> <li>Read the <a href="http://www.jaykimshow.com/2017/07/leonard-kim-transcript/" target="_blank" rel="noopener noreferrer">full transcript</a> from Leonard’s interview</li> <li>Follow Leonard on <a href="https://twitter.com/MrLeonardKim" target="_blank" rel="noopener noreferrer">Twitter</a>, <a href="https://www.facebook.com/LeonardKim/" target="_blank" rel="noopener noreferrer">Facebook</a>, and <a href="https://www.linkedin.com/in/mrleonardkim/" target="_blank" rel="noopener noreferrer">LinkedIn</a> </li> <li>Find out more about Leonard at <a href="http://leonardkim.com/" target="_blank" rel="noopener noreferrer">LeonardKim.com</a> </li> <li>Become an influencer and grow your brand with <a href="https://influencetree.com/" target="_blank" rel="noopener noreferrer">Influence Tree</a> </li> </ul> <h2><span style="font-weight: 400;">Detailed Show Notes</span></h2> <ul> <li>(1:47) Leonard’s background in under 30 seconds</li> <li>(2:19) On the myth of the overnight success</li> <li>(5:00) Leonard leverages his failures to start building his personal brand</li> <li>(7:26) Life gets worse for Leonard before it gets better</li> <li>(9:45) How a broken ankle led Leonard to inward reflection and massive action</li> <li>(12:23) Leonard embraces fear and starts to build his audience by being open and honest</li> <li>(14:26) Leonard offers Jay some practical advice for growing the JKS audience</li> <li>(18:25) How to write a winning bio that people can relate to</li> <li>(19:43) Leonard’s proven process for growing your social media following</li> <li>(22:22) Where to get noticed online, even if you’re just starting out</li> <li>(25:39) How long do you need to create consistent content before getting noticed?</li> <li>(28:20) How to get your article in big-name publications</li> <li>(29:35) Leonard’s big plans for 2017 and his work with Influence Tree</li> </ul>
