Ep 044 // How to Write Compelling Copy That Turns Lurkers into Buyers with Ashlyn Carter (Clarity)

Summary: This might just be one of the most info-packed Clarity episodes to date. Ashlyn & I couldn't decide between two awesome topics, so we decided to give it all!  If you struggle to figure out how to craft your message in a way that truly lures people in, I think this episode will be perfect for you.  The truth is, there's no magic bullet to copywriting. There's no voo doo formula here. This is about really listening and paying attention to the market, simplifying your message, and crafting your copy in a way that truly resonates.  IN THIS CLARITY EPISODE, YOU'LL LEARN: The concept of customer led copy, and how great copy is assembled instead of created out of thin air How to leverage the words on your website in a way that actually gets you PAID How to "coach the conversion" -- aka, the 5 steps your audience needs to walk through to go from new follower to paying customer  7 little known secrets to copywriting that will make all the difference in your business