Summary: Vibhu Norby, CEO of b8ta, sits down with Brendan to discuss their retail-as-a-service business model, creating a new shopping experience for brands and customers, and how data and metrics play a major role for today's retailers. More on b8ta: b8ta, a software-powered retailer designed to make physical retail accessible for all, was founded in 2015 by Nest alums Vibhu Norby (CEO), William Mintun (COO), and Phillip Raub (CMO). b8ta helps people discover, try, and buy new tech products while empowering makers with a simple retail-as-a-service model that puts them in control. b8ta has locations in Palo Alto, Santa Monica, and Seattle. For more information: https://b8ta.com
