Summary: Hootsuite CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about changes in their industry and GE’s winning social strategy. Learn more about: GE doing cool things on Instagram: http://ow.ly/Bh9h30ccScm GE’s creative Snapchat handle: http://ow.ly/A1OJ30ccS7B The 4 Billion Dollar Tweet: http://ow.ly/242930ccSKy
