Summary: Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro. On the show, Megan, A. J., and Joe discuss: - How Petitti's got involved with Cleveland Clinic. - The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000. - How Petitti's measures the impact of their cause marketing, both for the hospital and their business. - How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success! - How employees have responded to the program. - How the hospital works with Petitti's to educate employees and show the impact of their hard work. - The two other fundraisers Petitti's hosts during the year. - A. J.'s advice to other businesses that want to help their favorite causes. - How Petitti's tracks donations at the register. **Links & Notes** - [Petitti's Garden Centers](https://www.petittigardencenter.com/ "Petitti's Garden Centers") - [108: How a Hospital Grew Its Cause Marketing from Zero to $750,000](https://rashpixel.fm/causetalkradio/108) - [10 Best Cause Marketing Promotions of 2015 (SLIDESHARE)](https://www.selfishgiving.com/blog/ten-best-cause-marketing-promotions-2015 "10 Best Cause Marketing Promotions of 2015 [SLIDESHARE]")
