220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets




Cause Talk Radio: The Cause Marketing Podcast show

Summary: Today on Cause Talk Radio, Megan and Joe talk to Pete Brace, Vice President of Pet Parent Relations & Communications for Merrick Pet Care, a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD! On the show, Megan, Pete and Joe discuss: - How Merrick got involved with K9s for Warriors. - How Merrick quickly grew the partnership to branded products. - How K9s for Warriors helps veterans adjust to civilian life. - Why private support is so critical to K9s for Warriors. - How service dogs are chosen and paired with veterans. - Merrick's release of Hero's Banquet and the success of the product since it went on sale in March. - The importance of having a long-term commitment to the cause. - The business benefit to Merrick of working with K9s for Warriors. **Links & Notes** - [Merrick Pet Care](https://www.merrickpetcare.com/heros-banquet) - [Pete Brace on Twitter](https://twitter.com/petebrace "Pete Brace on Twitter") - [K9s for Warriors](https://www.k9sforwarriors.org/ "K9s for Warriors")