#1461 Physical Product Case Study: How two guys are competing with Yeti




Startup Stories - Mixergy show

Summary: I’m noticing there’s a revolution happening in online entrepreneurship. It’s happening with physical goods the same way it happened with companies like Airbnb before anyone even realized it was a revolution. Entrepreneurs get an idea for a physical product and very often they’ll go to Kickstarter but more often than that they’ll start on Amazon. Today’s guest is a founder who had an idea for a side hustle and it ended up being a really big business. Erik Howe is the cofounder of Sic which makes cups that have a double-walled stainless steel technology that keeps your drinks ice cold for 24 hours. <p><a href="https://mixergy.com/interviews/siccups-with-erik-howe/"><img src="https://mixergy.com/interviews/siccups-with-erik-howe/?get-twitter-card=true&amp;" alt="" class="alignnone size-full"></a></p><p>Erik Howe is the cofounder of Sic which makes cups that have a double-walled stainless steel technology that keeps your drinks ice cold for 24 hours. </p> <strong>Sponsored by</strong><br><p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <hr> <p><a href="http://www.acuityscheduling.com/mixergy" rel="nofollow">Acuity Scheduling</a> – Acuity Scheduling helps businesses offer and manage their appointments online. With this tool, you’ll be able to automate your client bookings, cancellations, reminders &amp; even payments without sacrificing you soul. Plus, automated reminders and follow-ups eliminate your no-shows, and incentivize repeat bookings. Get an exclusive 45-day trial at <a href="http://www.acuityscheduling.com/mixergy" rel="nofollow">AcuityScheduling.com/mixergy</a> </p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>