Summary: The PromoKitchen Podcast was honored to once again welcome Seth Godin as our guest. During this podcast Seth spoke to us about his new book, "What to do When it's Your Turn", avoiding the race to the bottom, the importance of community building and a whole lot more. The full transcript is listed below. The PK Podcast is a conversation featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch! Transcript: Mark Graham: Hello everyone, welcome to the PromoKitchen Podcast. We are a community inspired conversation featuring guest suppliers, distributors and service providers discussing insides into the 20 billion dollar promotional products industry. This podcast has been generously supported by SanMar and PPAI. As PromoKitchen is a non-profit entity, friends like this help us keep PromoKitchen on the air and online. Thank you so very much for your friendship and support. My name is Mark Graham, co-founder of commonsku and I’m joined by my friend and fellow chef Kirby Hasseman, President of Hasseman Marketing. In today's special episode of the podcast, we welcome Seth Godin back to the program. For the uninitiated, Seth is the author of 17 bestsellers, each of which are extraordinary gifts for sales and marketing professionals. He’s an entrepreneur, speaker and masterful community builder. He writes about treating people with respect, the changing economy and ideas that spread. In 2012, Seth joined us for a fascinating conversation about what it means to be remarkable in business, and specifically in the promotional products industry. We spent time exploring the themes presented in his many books and daily blog. Fast forward 3 years, Seth joins us again to talk about some of the themes presented in his new book, "What to do When it's Your Turn". Beautifully written and artfully presented, Seth compels people to take action over their lives and careers. It's an inspiring kick in the pants for anyone who has ever dreamed of accomplishing a big goal, but has struggled to take the first step. Seth, it is such an honor to be speaking with you again today. Welcome. Seth Godin: Well, I consider it a privilege, it’s really a treat and the fact there’s three of us this time makes it even more fun. Mark: Seth, why did you decide to write this book and why now? Seth: You know, most people aren’t in a position where they can write a book when they want to write a book. Well, everyone can write one, but to publish one, and I long ago stopped thinking to myself “Oh it’s time for me to write a book, what should I write?” It’s such a journey and effort to bring a book to the world and I’d only write one if I have to, if the idea won’t let me go, not because it's time. And, a few years ago I was pretty much done writing books, mostly because most people don't want to read books, they’d rather read a blog post. I don't need to chop down trees, I'm happy to make change anyway that I can. In this case though, I discovered this format printed in Vancouver that really felt like a book that people who don't like books would want to hold and browse and read and think about, and no one had ever turned it into a book. That’s not enough reason to write a book but it opened a door for me thinking about what artifact I could create that someone would want to share. Because, when people share it with those they work with, their clients,
