Summary: In today’s episode, PromoKitchen chefs Mark Graham and Dale Denham are going to take a deep dive into what it takes to deliver “ultimate customer experiences”. In today’s competitive landscape, customer experience is often the key differentiator that separates one company from the next. We know this to be especially true in the promotional products industry where commoditization and price shopping run rampant. The winners in this industry have long recognized that it’s the intangibles beyond price and product that create enduring and successful companies. So what does it mean to create the “ultimate customer experience?” Our guest today is the man who coined this very term. Please welcome to the PK Podcast, Scott McKain. Scott is the founder of The Distinction Institute, a company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue. He is the author of three Amazon.com #1 business bestsellers, all focused on teaching companies how to expand profits, increase sales, and engage customers. Scott’s latest book, 7 Tenets of Taxi Terry, provides the specific steps for every employee to create and deliver ultimate customer experiences. Without further adieu, PromoKitchen Podcast #79 . . . Run Time: 34 mins 57 secs
