Summary: SC Moatti, author of Mobilized, talks with us about what the mobile revolution really means both for companies and for consumers. She shares insights about the rapid changes of an industry that is bridging the gap between technology, physical spaces, and our own identities. She shares the three “rules” behind all successful mobile products; they must be beautiful, give us meaning, and help us learn. More than ever, a deep understanding human behavior and expectations are what will set you apart in this landscape.
