Growth Ep 1: The Strange Origin of Growth Hacking




Rocketship.fm show

Summary: In the first episode of our Growth series we dive into the history of Growth and Growth Hacking with clips from Sean Ellis (who coined the phrase) and Andrew Chen (who wrote one of the seminal articles on the topic). We'll break down the term Growth Hacking to better understand the origins of the phrase and dive into some of the basics you need to understand about Growth and how it differs from Marketing. SPONSOR: Prezi Business. If you're tired of selling to your customers using the same old deck slides, try Prezi Business -- the engaging, interactive presentation platform that features built-in analytics, cloud-based collaboration tools, and the unique ability to adapt with the flow of conversation. Perhaps it's time to update your marketing-and your professional reputation-with presentations customers will actually enjoy and remember. Get your slides prezi-fied on http://www.prezi.com/rocketship