Summary: In this episode of Barefoot Innovation, I spoke with Steve about the former disc jockey’s pioneering foray into the re-loadable prepaid debit card industry and how his “highly curious mind” keeps him at the forefront of financial services innovation. As someone who created radio stations with names like Easy 105 and Country 103 (many of which still thrive in today’s fragmented broadcast market), Steve is known for bringing simplicity to his platforms, which now include the Green Dot prepaid card and its award-winning GoBank mobile checking account. Speaking of financial products, Steve believes: “If you have to have an owner’s manual, you messed up.” It is easy to see how he translated his connection with radio listeners into serving bank customers with an affordable product and cutting-edge technology that did not require opening a bank account.
