Summary: Regular listeners know I’m spending two years as a Senior Fellow at the Center for Business and Government in the Kennedy School. As I started into my fellowship last year, I had the great fortune of linking with Brigitte as my faculty advisor for the book. She is part of the movement in economics that’s rethinking the classical theory that assumes that everyone behaves rationally. That work goes to the very heart of the condundrum in consumer finance, where both policymakers and industry have to grapple with the fact that consumers don’t always make the choices that are best for them. Understanding the many reasons why that happens, and how to elicit better decisions, is one of the keys to improving consumer financial health.
