Summary: What makes things go viral? What makes us talk about certain products and ideas more than others? We remember some stories and rumors more infectious? Most of us think advertising, but thats not the case. We’ve learned to tune out advertisements, we listen to our peers. Jonah Berger a Wharton Marketing Professor spent the last decade answering these questions. Jonah researched why New York Times articles are some of the Most E-mailed, why products gets spread, and how social influences everything from cars we buy to the clothes we wear to the names we give our children. Jonah peels the curtain on the secret science behind word-of-mouth and social transmission. Contagious combines groundbreaking research with powerful stories. He outlines six basic principles that drive all sorts of things to become contagious, from consumer products and policy initiatives, even workplace rumors and YouTube videos. And the principle are brought together by the mnemonic STEPPS: • S for Social Currency • T for Triggers • E for Emotion • P for Public, • P again for Practical Value • S for Stories Lets dive into each to learn more about how we, can make our ideas and products spread like virus.
