Summary: In the second episode of this two-part podcast, we explore the interests, concerns and challenges of the modern day CMO. An agency’s relationship with the CMO is at the very heart of the agency / client dynamic. Since all business is fundamentally about relationships, putting yourself in the shoes of the other person is key. Join us as we take a peek behind the curtain and view the world from the other side of the table. Get ready to empathize with, and understand the motivations and needs of a CMO. Guest - Helen McCabe-Young, Acting CMO, Vidanta Resorts and Destinations Helen has a vast experience across marketing and advertising. She was the Executive Vice President of Sales & Marketing at One&Only Resorts, and also previously led global marketing for Silversea Cruises. Although the travel industry might be her forte, Helen’s expertise doesn’t stop there. She also co-founded Place360 Health + Spa, an integrated health center and spa in California. Host: Alex Langshur
