217: Skincare Brand Donates When You #GoNaked




Cause Talk Radio: The Cause Marketing Podcast show

Summary: In this episode of Cause Talk Radio, Megan and Joe talk to Kari Hayden Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #RFGoNaked fundraiser. - On the show, Megan, Kari and Joe discuss: - The background of Rodan + Fields and their business model of Independent Consultants. - How Rodan + Fields built cause into the business right from the beginning. - The company’s work with buildOn, an organization breaking the cycle of poverty, illiteracy and low expectations through service and education. - How Rodan + Fields involves encourages its Independent Consultants to Support, Serve & Share with partners. - Rodan + Fields’ upcoming campaign #RFGoNaked that encourages customers to post a public make-up free selfie to trigger a donation up to $500,000 to their global partners. - How Rodan + Fields is using offline strategies to promote its online campaign. **Links & Notes** - [Prescription for Change Foundation](https://www.rodanandfields.com/Pages/Giving-Back "Prescription for Change Foundation") - [Rodan + Fields](https://www.rodanandfields.com/ "Rodan + Fields")