Summary: Today’s guest is the expert when it comes to creating great short videos. I’m really curious about the business behind creating those videos. Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses. He’s has an upcoming book called Diamond in a Haystack. It’s about how to cut the crap and simplify your messaging by finding your diamond in the haystack. I think a lot of people can learn to cut the crap and just simplify their messaging from Eric. If you want to see it, he’ll give you the first couple of chapters of the book at explainify.com/mixergy. <p><a href="https://mixergy.com/interviews/explainify-with-eric-hinson/"><img src="https://mixergy.com/interviews/explainify-with-eric-hinson/?get-twitter-card=true&" alt="" class="alignnone size-full"></a></p><p>Eric Hinson is the founder of Explainify which makes animated explainer videos for businesses.</p> <strong>Sponsored by</strong><br><p><a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a> – Improve your marketing & sales processes by upgrading to an automated platform. Start sending follow-up that adapts to your customers’ behavior so you are sending the perfect message at the perfect time. You’ll have happier customers and higher conversions. See why over 150,000 marketers use ActiveCampaign to create intelligent marketing that gets better results.</p> <p>If you’re with one of their confusing competitors and you want something new, you owe it to your business to check out <a href="http://www.activecampaign.com/mixergy" rel="nofollow">ActiveCampaign</a>.</p> <hr> <p><a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal</a> – If you’re having trouble finding developers, Toptal is a network of elite pre-vetted software developers. You tell Toptal what you’re looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Once you pick someone you can start work with them the next day. They offer a no-risk trial period. Go to <a href="http://www.toptal.com/mixergy" rel="nofollow">Toptal.com</a>. Get the best of the best right now.</p> <p>More interviews -> <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br> Rate this interview -> <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>
