Summary: Everyone has at least one book in them – a quote that is often used to motivate people to get something done. Replace the word “book” with webinar, podcast or song and you’ll get the picture.<br> This is the third part of the Small Business Owners series I started recently. In the previous months, I covered the topics of <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/small-business-owners-social-media/">social media</a> and <a style="color: #3366ff;" href="http://www.strengthinbusiness.com/small-business-owners-facebook-advertising/">Facebook advertising</a>. Today, I’d like to talk to you about harnessing the power of Amazon Kindle.<br> Why Write A Book<br> Let’s start with the most important question: Why should you invest your valuable time into writing a book?<br> “Hey Krisz, I’m a small business owner not a writer. Back in school my English teacher told me I’m a disaster. I could barely graduate and now you tell me to write a book?”<br> Listen, if you’ve been on Planet Earth for a few years, I’m sure the quote applies. You do have at least one book in you.<br> Did you graduate last year?<br> If so, you could write a book and share your best tips and methods on how to discover what matters most and learn those lessons quickly.<br> Have you suffered from a serious illness?<br> If so, you could share your journey to recovery, what you did to get back in shape, the anxieties and worries you and your family have gone through and what you did to get past those feelings, the role essential nutrients played to getting back your energy and vitality etc.<br> How many kitchens have you remodeled?<br> If you’ve been in business for a few years and you’ve invested more than 10,000 hours into kitchen remodeling, I’m sure there’s a lot you can share with folks looking to give their kitchen a fresh new look without breaking the bank and by avoiding rookie mistakes.<br> So here’s my answer for why you should write a book:<br> <br> * Because you don’t want other people to go through the pain and suffering you and your family had to go through.<br> * Because you want to share proven methods and principles, not some fuzzy-wuzzy information that provides no real benefits.<br> * Because you want to help other people shortcut the process and increase the learning curve.<br> * Because you love to serve other human beings while also making a profit.<br> <br> Why Self-Publish on Amazon Kindle<br> Big publishers want to ensure they sell at least 25,000 copies, therefore getting a deal with HarperCollins or Simon & Schuster is tough.<br> Don’t make it hard on yourself.<br> Publish your book on Amazon Kindle and / or CreateSpace and save time, money and headaches.<br> The beautiful thing about launching your book on Amazon is the fact that you can test different covers and book descriptions. You can test different categories for your book to be listed. You can stick to the eBook version first, see how that performs and add a paperback or hardcover later in the game. No restrictions whatsoever. You control the game. And remember, it’s a free game.<br> Yes, you’ll have to pay royalties for being listed on the world’s biggest eCommerce site. In return you get buyers’ attention; lots of attention.<br> And if your book becomes a bestseller, who knows? Maybe the roles change and you get a phone call from one of HarperCollins’ chief editors. Everything is possible.<br> Something similar happened to me. Early 2014 I launched my first German book on Amazon entitled “<a style="color: #3366ff;" href="https://www.amazon.de/Die-Podcasting-Goldgrube-umfassende-Ratgeber-Podcast-Einsteiger/dp/1530062306/" target="_blank" rel="noopener noreferrer">Die Podcasting-Goldgrube</a>”. Since I’ve reached bestseller status on Amazon, I’ve published a second edition of the book and I had a major German publisher reach out to me to publish my book.<br> All this can very well happen to you, too.
