Summary: <p><span style="font-weight: 400;">We are back from MicroConf and on this episode we share our takeaways and also update the important things going on in our businesses. </span></p> <p><span style="font-weight: 400;">Jordan shares how Russ Henneberry’s MicroConf talk encouraged him to look at his business differently. After this episode you may not look at funnels the same way again.</span></p> <p><span style="font-weight: 400;">Brian explains how MicroConf often helps him refocus his priorities. He has plans to reconnect with his personal brand and create some new engaging content. We discuss how he can do that. </span></p> <p><span style="font-weight: 400;">MicroConf has been an educational experience for both of us and we have some really good take aways that we discuss today. We also have some general updates about our businesses. Surprisingly, we both are having issues with our marketing. We compare situations and see if we have something that could be helpful to the other person. </span></p> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=It%E2%80%99s%20been%20very%20helpful%20for%20the%20team%20to%20see%20me%20very%20freely%20admit%20shortcomings.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fback-microconf-signups-facebook-ads-funnels%2F" target="_blank">It’s been very helpful for the team to see me very freely admit shortcomings. – Jordan</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=It%E2%80%99s%20been%20very%20helpful%20for%20the%20team%20to%20see%20me%20very%20freely%20admit%20shortcomings.%20%E2%80%93%20Jordan%20http%3A%2F%2Fbootstrappedweb.com%2Fback-microconf-signups-facebook-ads-funnels%2F" target="_blank"><img src="http://bootstrappedweb.com/wp-content/plugins/tweetthis/assets/images/twitter-icons/bird1.png" alt="">Tweet This</a></div> <div style="clear: both;"></div> </div> </div> <p><span style="font-weight: 400;">Here are today’s conversation points:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How MicroConf changed Jordan’s approach to funnels.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Content marketing updates.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you should know why your customers use your product.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Brian’s update about Audience Ops and Casjam.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jordan’s new hires.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The importance of improving SOPs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The natural progress toward corporate structuring. Why it is inevitable. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Our marketing successes and woes.</span></li> </ul> <div class="TT_wrapper"> <div class="TT_text"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=It%E2%80%99s%20more%20about%20really%20understanding%20the%20underlying%20%E2%80%98why%E2%80%99%20of%20that%20problem%20in%20your%20customers%E2%80%99%20minds.%20%E2%80%93%20Brian%20http%3A%2F%2Fbootstrappedweb.com%2Fback-microconf-signups-facebook-ads-funnels%2F" target="_blank">It’s more about really understanding the underlying ‘why’ of that problem in your customers’ minds. – Brian</a></div> <div class="TT_footer"> <div class="TT_byline">Powered By the <em><a href="http://wordpress.org/plugins/tweet-this/" target="_blank">Tweet This</a></em> Plugin</div> <div class="TT_tweet_link_wrapper"><a class="TT_tweet_link" href="http://twitter.com/intent/tweet?text=It%E2%80%99s%20more%20about%20really%2"></a></div> </div> </div>
