QA 59 – John Lee Dumas answers “How can I get visitors to stay on my site longer?”




The Flipped Lifestyle Podcast show

Summary: In today’s Q&amp;A, special guest - John Lee Dumas helps Karen figure out how to get visitors to stay on her site longer.<br> <br> Karen has a lot of traffic coming from Pinterest and wants to increase how long visitors stay on her site from the current length of 11 seconds.<br> <br> [Tweet "Ask questions, engage, be consistent and get visitors on your email list. @johnleedumas"]<br> <br> Do you have a question you want answered on our podcast? We would love to help you!<br> Click here to ask your question!<br> Resources Mentioned in this Episode<br> <br> Today’s Expert is John Lee Dumas of EntrepreneurOnFire.com<br> Today’s question from Karen Foo at kipkitchen.com<br> Amy Porterfield<br> <br> Let’s dive into this week’s question!<br> JOCELYN: Hey y'all! You're listening to an Expert Q&amp;A with S&amp;J. Today’s expert is John Lee Dumas of the Entrepreneur on Fire podcast and Entrepreneuronfire.com.<br> <br> Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started.<br> <br> SHANE: What’s going on guys, welcome back to the Flipped Lifestyle Expert Q&amp;A podcast. Jocelyn and I always stressed, there’s more than one way to be successful online; we don’t have all the answers and our way is not the only way. So we thought it would be fun to start bringing experts on to the Q&amp;A podcast to give you all a different perspective about online business. We are really excited today, to have our first guest on the Expert Q&amp;A podcast and it is none other than, the one and only, John Lee Dumas from Entrepreneur on Fire. John, welcome to the show, man.<br> <br> JOHN: Shane, Jocelyn, I’m excited to be here and prepared to ignite.<br> <br> JOCELYN: Awesome, we are so excited to have you.<br> <br> SHANE: All right man, let’s jump straight into these Q&amp;As, we like to get straight to taking action here on the Q&amp;A podcast. So Jocelyn, give John the question from our audience member.<br> <br> JOCELYN: All right, our first question for you is: it says, “Hi Shane and Jocelyn, hope you are all well. I run a food blog called Kip Kitchen. Pinterest is a big social media channel and a traffic source in this niche but I can see, from Google analytics, that Pinterest visitors only spend an average of 11 seconds on my blog. How can I get these visitors to stay longer and keep them from leaving in just a few seconds?”<br> <br> SHANE: So John, how could she improve her bounce rate? How can she get people to stay on her website longer?<br> <br> JOHN: So there’s a number of things that pop to mind; number one is consistency. So, when you are on Pinterest and you are coming from Pinterest, you’re there because it’s visual and it’s beautiful. You want to have that same representation on your blog as well. You don’t want people to go from this beautiful image and all these great pictures, to suddenly a text-heavy blog.<br> <br> SHANE: Black and white pictures.<br> <br> JOHN: Yeah. And I’m sure it’s probably not, knowing that she’s a Pinterest person but, just really be specific that you are keeping that consistent feel throughout. They don’t feel like they are going to a whole brand new site but it’s an extension of your Pinterest. Another thing that’s so important to do is, how are you attempting to engage your visitors? Are you asking them a question? I mean, that’s engaging, you’re actually saying, ‘Hey, thank you for being here. How can I help you?’ Like, what specific question do you have and like have a path so that they can start going down, so they can feel like this was catered to them. And that’s really important to keep the engagement level up, to ask those specific questions. Again, you know what your audience is gonna want beca...